|7 Up Gold|
7up Gold Can Design.
|Flavor:||Spicy Cinnamon Ginger|
|Locations Available:||United States|
|Year(s) Available:||1987 - May 1989|
|Related Flavors:||Vernor's Ginger Ale, Pepsi Holiday Spice, Pepsi Red, Pepsi Fire|
7 Up Gold was released in 1987. Even though 7 Up's marketing slogan at that time was "Never Had It, Never Will" (referring to caffeine), 7 Up Gold included caffeine as an ingredient.
It introduced by 7 Up in the hopes of capturing 1% of the cola market, which at the time was $26.6 billion.
However, it only captured 0.1% of the market because people were confused by 7 Up marketing a dark-colored soft drink with caffeine, so it was discontinued in early 1989. The 7up Gold recipe was actually an unused Dr. Pepper invention.