Pepsi Throwback
Pepsi-throwback2 can-1-

A Pepsi Throwback can design from 2010-2014.
Flavor: Cola
Color: Cola-Brown     
Current Status: United States : Permanent Flavor
Canada : Discontinued
Locations Available: United States
Year(s) Available: United States : 2009, 2010 - Present
Canada : 2017
Related Flavors: Pepsi
Related Promotions: N/A

Throwback is a Pepsi variant that is made with natural sugar, just like most soft drinks were in the 1980's before soda companies switched to high-fructose corn syrup.


Pepsi Throwback was first released in the U.S. alongside Mountain Dew Throwback from April to June 2009. Its ingredients and flavor were based on the original Cola flavor, and it used packaging and logos reminiscent of the 1973–1987 era of Pepsi packaging.

Because sales were impressive, both Throwback drinks saw a return in December 2009 and lasted through February 2010. It was in this release that Throwback began using the 1940s era logo and Pepsi's original theme. It would continue to use this formula and packaging for all subsequent releases.

Throwback saw another 5-week run beginning in July 2010, followed by the announcement in October that it would stay on shelves as long as sales were good. Finally, in December 2010, Throwback returned to shelves again, this time with the words "Limited Time Only" removed from the packaging and got a rename of Pepsi made with Real Sugar, making it a permanent addition with a different name.

On May 23rd, 2017, Canadian PepsiCo announced on their Facebook page that Pepsi Throwback was released for a limited time in Canada to celebrate Canada's 150th Anniversary. It is similar to United State's limited edition release of it.


Like the original, Pepsi Throwback is a brown colored, cola-flavored drink, but has a much sweeter taste due to not using high-fructose corn syrup.


  • At some point, Pepsi came out with a glass bottle edition sold by itself and in a pack of four. It is unknown if this version of the drink (that is still being sold) originally had no mentioning of the being Pepsi Throwback in a bottle, other then using the 1973–1987 logos on the glass bottle.