Pepsi Zero Sugar
Pepsi Zero Bottle
A Pepsi Zero Sugar Bottle.
Flavor: Cola
Color: Brown      
Current Status: Permanent Flavor
Locations Available: United States
Year(s) Available: 2007 - Present
Related Flavors: Pepsi, Pepsi One, Diet Pepsi (Classic Sweetener Blend), Pepsi A.M.
Related Promotions: N/A

Pepsi Zero Sugar (Also known as "Pepsi Max" internationally such as Ireland) is a sugar-free Pepsi, marketed by PepsiCo. A drink with the same name but different ingredients (such as ginseng and higher caffeine levels).

History Edit

Pepsi Max debuted in United Kingdom in April 1993. The rollout was expanded to Ireland the following September and to France, Greece, Spain, the Netherlands and Australia the following December. By the end of 1994, Pepsi Max was sold in approximately twenty countries.

By the end of 1995, that figure had more than doubled. The product remained unavailable in the United States (the U.S. is PepsiCo's native market, and the largest consumer of carbonated soft drinks), where one of its principal ingredients had not yet been approved by the Food and Drug Administration. The ingredient in question—acesulfame potassium—is combined with aspartame to provide the beverage's sweetness, whereas some other diet colas are sweetened by aspartame alone.

In early 2005, Pepsi Max Twist (with added lemon-lime flavour) joined the UK and Australian product line. In autumn 2005, Pepsi Max Punch was marketed in the UK for the festive season. Containing ginger and cinnamon, the product was similar in flavour to Pepsi Holiday Spice, a sugar-sweetened variety of Pepsi that was marketed in the U.S. one year earlier. In late 2005 and early 2006, a coffee-flavoured variety was introduced in France, Finland, Ireland, Norway and the UK. Known as Pepsi Max Cappuccino (Pepsi Max Coffee Cino in the UK).

A Pepsi Max Lime version was released in the UK in October 2011. It was cross-promoted with Doritos Jalapeno Fire.

In 2016, Pepsi Max has renamed into Pepsi Zero Sugar in the United States.